Alcohol's Role in Perception of Sexual Intent

In American society alcohol and sexuality are frequently linked especially within men.  This is why many people consistently report that alcohol enhances sexuality and this is why men tend to expect a greater sexual enhancement after drinking alcohol than women.  I find it particularly interesting that many studies demonstrate that men perceive women more sexually than women do; in a sense they view the world in a more sexualized manner than women especially after alcohol consumption.  Consequently they are more likely to interpret ambiguous cues as evidence of sexual intent.  This ambiguity makes it difficult for people to decide whether certain words or actions are sexual invitations or whether or not they are just being friendly.  This is why both women and men report that misperceptions of friendliness as sexual interest are common although significantly more women are subjected and have these experiences than men.